one in six
Description
One in six US workers is an immigrant. Historically, the Budweiser brand has catered to more of a conservative audience, one that has overlooked diversity. This 4th of July, in celebration of our shared heritage as a nation of immigrants, we will exchange 1 can in every 6 pack of Budweiser for one of the specially designed cans commemorating immigrants' success stories.#freedomseekers #oneinsix
Client
Budweiser
Year
2019
Category
Advertising Campaign
Credits
AD: Vy Phan, Remy James,Van Pham
Copywriter: Alberto Cuadra, Hope Thomas, Sydney Solis